What’s something you miss from the old days?
The COVID aftermath has seen many store closures. The months-long lockdown and lack of clients precipitated their downfalls. Some are lucky to be standing. Four years since the pandemic, businesses are shuttering left and right. In the past 2 years, Rivers, Jeanswest, Glue Store, G-Star raw, Barbeques Galore, and Menulog. As you could see, the fashion industry has been hit hard. Aussies simply don’t prioritise clothing and shoes these days. The retail landscape has been particularly brutal. You must adapt or you’ll get left behind.
We must note that some retailers have closed down for good even before the pandemic. Chalk it up to bad luck or poor management; these stores died soon, leaving us with scattered memories. These shops no longer have an Aussie presence. They might trade overseas or as a new entity, but not as their former brand name. Allow me to feature a number who were gone too soon. There may be others, but these are the names that matter to me.





1. Borders. The bookstore chain was once the face of the bookshop industry. Their hold reached Sydney and were once ubiquitous in malls. When new releases were launched, they were the go-to place. Latest Harry Potter? Borders. Dan Brown? Borders. Jack West Jr.? You get the drill. Their strength was also a double-edged sword. Their branches were big concept iterations, sometimes spread out over two levels. Other bookstores such as Angus and Robertson and Dymocks, paled in comparison to them. With their surfeit of material, it really looked like a booklover’s Elysium.
However, big spaces meant considerable rent. Thus, the venture was unsustainable. It reminded me of the 2008 Global Financial Crisis. The banks kept lending equity to homebuyers. When the bubble burst…whack! You’re out. I bought a few items from them in time. Magazines, a DVD, and others. I signed up for their newsletter. Sometimes, their stores were bigger than libraries. They picked the perfect time: before the advent of online shopping. They had been around much longer than iPhones and tablets. Fifteen years ago, all their stores were shut. Borders chains in Singapore, Australia, and New Zealand operated independently of their US and UK counterparts. Regardless, I wonder: were they able to get rid of all their stock? I had a $50 gift card that I wasn’t able to use. As they say, ‘You snooze, you lose.’






2. Esprit. This company was founded sixty years ago in San Fran. In the prior decades, it had expanded its footprint across Asia and the Pacific. I bought a nice check shirt when they had a Myer concession. Often, we would shop at their Market City factory outlet.They had a lot of stock, sometimes in different colours. Sizing was not a problem as they had heaps. This was probably a red flag that people weren’t buying, despite being reasonably priced. On Boxing Day 2011, we scored a few bargains including some pants and a thin cotton tee.
Have I mentioned their rewards program? It stacked up well against other stores. Aside from Boxing Day, we got a bag for my dad. On Good Friday, 2017, I nabbed a reversible pair of shorts down to 25 from 90 bucks. At their Birkenhead Point outlet, I grabbed a purplish polo with prints. Given the examples, it’s clear that they did many things right. However, in their cut-throat industry, it may not be enough. The last purchase we made was my sister’s handbag. Not long after that, we saw on the news that they were closing all 67 stores in Oz and New Zealand. By 2020, they had retreated from Asia as well. I still have most of the purchases; only the pants are gone. As they say, ‘It was good while it lasted.’




Market City (Sydney)
3. Delivery Hero. Some of you might not be as familiar with this one. They were a leading food delivery service in 2016. Originally from Germany. I saw their $14 off 20 promos, which happened almost every weekday. In terms of value, it couldn’t get any better. Nowadays, you could get $6 off but not $14. We took full advantage of these offers; I even had their app for easy ordering. Not everyday, mind you, but whenever we needed a break from the tried and tested cooking. While the deal was very welcome, the service was no pushover either. It arrived prompt, accurate, and on time. We almost never complain about their service. Just as suddenly as it appeared, the company was under the Foodora brand. That left too. It hasn’t been the same.






4. EasyWay. This Taiwanese beverage company once operated 74 stores in the country. They were the original milk tea vendor before others followed suit. I remember buying from them a few times, earning points for my visit. I even claimed a reward one time. Their drinks had a light taste and came in many delicious flavours. I tried more of them over time. I became aware of the best flavours. It wasn’t just milk tea; they also served fruit juices and others. Apart from having many tangs, they came reasonably priced. My mum was an avid fan of their products and the redemptions came easily for her. Sadly, their brand disappeared quickly. By now, there are no more EasyWay stores in Oz. They have since rebranded as EpicTea, with others like Chatime carrying the torch.













5. Three. While I was studying, this was a well-known telco. They had a presence in mobile plans and mobile broadband. The brand has a Hong Kong background. I signed my first mobile phone contract with them, which was for a year. This was before unlimited calls and texts. At the time, you had like $300 worth of calls. A few of my peers were with them. I remember when I wanted to switch providers. Perhaps due to their declining client list, they really wanted me to stay. They dangled all sorts of deals with me, but I said no. The final wangler was the latest iPhone. I thought about it for ten seconds before disagreeing. They let me go.
Not long after that, Vodafone phased out the company, which continues as 3 in the UK. The two Aussie telcos merged in 2009. By August 2013, Three was relegated to the land of the sleeping. To be honest, I wouldn’t call them astounding. Hence my insistence on another telco. Their story goes on, with about 130 million users worldwide in 2018…but not in Oz. Anyhow, they’ll always be my first mobile provider. For that, they deserve a bow.



